We have entered a new era of naturalness. It is evolving fast and picking up speed every day. Consumers pay increasing attention to their meal choice and desire a deeper understanding of the products in their shopping basket. Many of them demand their food and beverages to be as natural and pure as possible.

Consumers want to know exactly which ingredients their food consists of and where they come from. They prefer products from farmers who practice sustainable cultivation methods. Animal welfare also plays a decisive role for many of them. Equally, they want their food and beverages to be gently prepared and carefully stored so to safeguard the original taste and keep the nutritional value. If consumers see that something is made with honesty and integrity it truly lives up to their expectations. Naturalness in these many different facets is just as sought after in San Francisco as in Shanghai, Berlin or in Seoul - an absolutely global phenomenon.

Consumers want the ultimate taste experience. And they want this experience to come from real food, made only from pure, natural ingredients.

This creates a dilemma for the consumer. Because nature means variety. It is evolving, changing, adapting, with crops and harvests depending on the weather, soil and so much more. At the same time consumers expect a very specific taste with high impact. Their favorite soup, chocolate or muesli bar should always taste the same.

These rapid changes within the world of naturalness and the aforementioned consumer dilemma pose both huge challenges and opportunities for the food and beverage industry. Companies want to offer consumers products that are recognized as truly natural and they have to adapt to it quickly.
The reason: Local innovators are addressing these needs, pioneering new natural products and are growing fast. Often they lead the way for international players.

Staying on top and remaining relevant will require delivering against the consumer need for “real” food.

code of nature®:
All about nature

With code of nature®, Symrise provides an answer to these changing consumer needs, to the consumer dilemma and the resulting industry shifts. It presents an overarching concept addressing today’s shoppers´ desire for real, natural food experiences – taking a broad variety of naturalness aspects into account. Consumers are provided with the authentic taste of nature they trust, in natural taste design solutions respecting their wishes.
By combining its multi-faceted expertise, Symrise creates natural taste experiences, sometimes even amplifying the authentic character of the respective food. This is possible because we understand nature in every tiny detail and work within nature. Also, all employees respect and follow a moral code: working without changing or harming nature, leaving it intact. These guiding principles lead the actions of Symrise: Understanding nature and treating it respectfully.
This enables us to deliver unique, authentic taste design solutions in line with consumers‘ understanding of desire for naturalness.

Nature. Technology. People. We thus bring together all facets of naturalness – so that consumers are provided with their desired ultimate taste experience – delivered as the natural, authentic food they seek and enjoy.
So in a nutshell, code of nature® forms the high ground where taste and nature come together – “nature, as pure as it can be” - sustainably sourced, ethically produced and wholesomely prepared natural ingredients. This is the essence of what we do.

Symrise combines its wide expertise into a tailored taste design solution for every customer request – creating a unique signature code, based on the elements of nature.